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Helmsmen Services Lexcel Lexcel Consultancy Lexcel Benefits Lexcel FAQs Feedback	Business and Marketing Services Quality Consultancy - We have carried out many successful consultancy assignments preparing organisations for Lexcel, The Law Society's practice management award, the Investors in People award and ISO 9000. Business Consultancy - Helmsmen has a track record of more than 18 years helping businesses in areas such as marketing and business planning. The quality of our advice has been recognised in the past by many contracts under the DTI Enterprise Initiative and more recently contracts to assist private enterprise companies in Egypt under a European Union funded project and in India for a private client. Helmsmen provide leadership training and advice for partners and directors that is a key contributor to business success. Business Planning - In addition to marketing and market analysis, Helmsmen help with the start-up stage and the move out of the entrepreneurial stage, determining the structure size and shape of the firm, including the development of the operational procedures. These procedures are tied into management controls, cash flow and P&L calculations. Helmsmen have developed ways to include marketing into the operational software of professional firms that provide ongoing indicators of when marketing activity needs to be increased as contracts head towards completion. This also helps develop a marketing culture and focus in a firm indicating when existing clients and other potential clients should be contacted. Project Management - We have provided consultants on both a short-term and a long-term basis to assist in major transport projects such as Heathrow Express, the Channel Tunnel Rail Link and Eurostar. Marketing Consultancy - Marketing experience has been recognised by books commissioned by Kogan Page covering direct marketing (the largest and growing sector of marketing), value for money marketing (making marketing accountable for any size firm), sales promotion (this practitioner book is now the core text of the Diploma of the Institute of Sales Promotion and a ‘must have’ for agencies), and the Handbook of Field marketing (outsourcing the sales function). Work is in hand on ‘The Journey/Path to Purchase’ which will allow greater accuracy in targeting buyers whether consumers, business to business or the professions. Customer bonding with the brand is a tool for City analysts to predict future share value. Helmsmen act as part of a team carrying out brand valuations for mergers and acquisitions. Implementation of consistent marketing messages improves sales conversion rates (up to 30%).

Services

Business and Marketing Services

Quality Consultancy - We have carried out many successful consultancy assignments preparing organisations for Lexcel, The Law Society's practice management award, the Investors in People award and ISO 9000.

Business Consultancy - Helmsmen has a track record of more than 18 years helping businesses in areas such as marketing and business planning. The quality of our advice has been recognised in the past by many contracts under the DTI Enterprise Initiative and more recently contracts to assist private enterprise companies in Egypt under a European Union funded project and in India for a private client. Helmsmen provide leadership training and advice for partners and directors that is a key contributor to business success.

Business Planning - In addition to marketing and market analysis, Helmsmen help with the start-up stage and the move out of the entrepreneurial stage, determining the structure size and shape of the firm, including the development of the operational procedures. These procedures are tied into management controls, cash flow and P&L calculations. Helmsmen have developed ways to include marketing into the operational software of professional firms that provide ongoing indicators of when marketing activity needs to be increased as contracts head towards completion. This also helps develop a marketing culture and focus in a firm indicating when existing clients and other potential clients should be contacted.

Project Management - We have provided consultants on both a short-term and a long-term basis to assist in major transport projects such as Heathrow Express, the Channel Tunnel Rail Link and Eurostar.

Marketing Consultancy - Marketing experience has been recognised by books commissioned by Kogan Page covering direct marketing (the largest and growing sector of marketing), value for money marketing (making marketing accountable for any size firm), sales promotion (this practitioner book is now the core text of the Diploma of the Institute of Sales Promotion and a ‘must have’ for agencies), and the Handbook of Field marketing (outsourcing the sales function). Work is in hand on ‘The Journey/Path to Purchase’ which will allow greater accuracy in targeting buyers whether consumers, business to business or the professions. Customer bonding with the brand is a tool for City analysts to predict future share value. Helmsmen act as part of a team carrying out brand valuations for mergers and acquisitions. Implementation of consistent marketing messages improves sales conversion rates (up to 30%).

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